Long Beach, Calif. – February 26, 2008 – Formula DRIFT will expand international for the first time with (2) exhibition events to take place this year. The first event will be held in Singapore on April 27, 2008 at the Singapore Air Show Grounds and the second event will be held in Mexico at the Autodromo Monterrey, on August 23, 2008.
For the first time in the 5 year history of Formula DRIFT, the series will be holding an international exhibition and drift competition. The Singapore Air Show Grounds plays host to the milestone event and is presented by Binter & Co, as an exclusive alliance with Formula DRIFT Holdings, LLC to expand and build the sport of drifting out of North America. Formula DRIFT Singapore will see 37 Singaporean, Malaysian, Thai, Chinese, Indonesian drifters compete with 3 Formula DRIFT Pros for the Trophy and a drift exhibition with some of Formula DRIFT’s top talent. The ambassadors of Formula DRIFT will be drivers: Ryuji Miki, Daijiro Yoshihara, and Casper Canul. More information can be found at: www.formuladrift.com.sg.
“Taking the Formula DRIFT brand internationally is a huge milestone. Our priority is to continue to build the Series here while growing the sport of drifting as a whole,” said Jim Liaw, president and co-founder of Formula DRIFT. “We are very careful in choosing our event partners and take careful consideration of the boundaries of our international affiliates such as Drift Australia, MSC, and Pro Drift.”
The second international event will be in conjunction with GDC/Drifting Mexico and will be held at Autodromo Monterrey on August 23, 2008. The original date of this event has been moved and this is the new confirmed date. More information on this event will be available soon.
For more information contact:
John Pangilinan
The ID Agency
562.491.7503
john@theidagency.com
ABOUT FORMULA DRIFT
Entering its fifth season, Formula DRIFT is recognized as the North American professional drifting championship series. Established on the streets of Japan, drifting has involved into a worldwide competitive sport that challenges each racer’s driving ability and vehicle control. Formula DRIFT provides a forum for North American professionals to demonstrate their skills against the world’s top drifters. As the first official series in North America, Formula DRIFT has taken competitive motorsports to the extreme attracting fans and car enthusiasts from all walks of life. For a race schedule and ticket information, visit: www.formuladrift.com.
About IMG
IMG is the world’s premier Sports, Entertainment and Media Company. IMG is a diversified global business with two major business segments: IMG Sports & Entertainment, and IMG Media. IMG employs over 2,500 people in 30 countries. Forstmann Little & Co. purchased IMG in 2004.
IMG Sports & Entertainment includes: consulting services; event ownership and management; fashion events and models representation; licensing; golf course design; client representation in golf, tennis, broadcasting, European football, rugby, cricket, motorsports, coaching, Olympic sports and action sports. In addition, IMG Academies are the world’s largest and most advanced, state-of-the-art, multi-sport training and educational facility, delivering world-class sports training experiences to over 12,000 junior, collegiate, adult and professional athletes each year.
IMG Media, which includes our content production subsidiaries TWI, Darlow Smithson Productions (DSP) and Tiger Aspect Productions (TAP), is recognized as a global leader in the delivery of traditional and new media content and services, with Internet, broadband and mobile expertise, transforming how audiences access and interact with content.
IMG Media produces and distributes over 10,000 hours of sports, documentary, drama, comedy, entertainment, popular factual and children’s content annually, over multiple platforms across 200 countries, including award-winning television and radio programming. It also represents the broadcast rights to many of the world’s premier sporting events and has the world’s biggest sports archive with more than 200,000 hours of footage.
More information about IMG is available at www.imgworld.com.
Formula DRIFT Holdings, LLC | 200 Pine Avenue, Suite 615 | Long Beach, CA 90802
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